As Chief Parent Officer at Owlet, Elizabeth Teran leads the parent experience across product, design, customer service, and marketing. Her focus is on creating thoughtful, connected experiences that support families from first touch through daily use. Since joining Owlet in 2020, she has driven key growth initiatives, cutting acquisition costs by more than 70% while increasing sell-through and brand engagement. Liz brings over 15 years of experience in product strategy, brand development, and consumer marketing, including leadership roles at both tech and health-focused companies. She holds a Bachelor’s degree from Brigham Young University. Liz combines a passion for meaningful consumer experiences with a data-driven, collaborative approach, helping Owlet grow while staying true to its mission to support every parent and every baby.